Vol. I — No. 00The Pilot EditionTODAYFree to licensed agents
Old school
networking

TOUTMy Listing

New school
reach
A Best Home On Tour productionLive in the room & on the wireRegister your listing
In productionThe next date is being set — register and we'll call you firstRegister your listing
The lead story

Agents Take The Stage; Listings Finally Get A Hearing

A room of working agents, a microphone, three cameras and a clock. Present the listing the market has misread — and leave with the tape to prove you did.

By the Editors·Filed from the floor·Registration open
To presentRegister your listing — about two minutesStart

The caravan is the oldest networking tool in real estate, and it still works — agents in a room, talking about houses they can actually sell. TOUT keeps that and adds the part the caravan never had: a stage, a camera, and an audience that does not have to be in the building.

Each presenting agent gets a few minutes to make the case for one active listing. What it is. Who the buyer is. What is not coming through in the photographs. What objection keeps landing. Then the host asks one question, the room answers back, and a code goes up on the screen so nobody has to write anything down.

Nothing about it is a webinar. The room is the studio audience — it laughs, it argues, it raises a hand when it thinks it has your buyer. The simulcast carries the rest of the market, the brokerage teams, the sponsors, and the one person you are really doing this for: the seller.

By Thursday the tape is cut. The presenting agent gets the full segment, a vertical clip, the written feedback from the room, the buyer matches with names attached, and a one-page recap that can be forwarded to a seller without an explanation attached to it.

One presentation a week is named Best Tout. Not the biggest price. Not the biggest brokerage. The clearest story. Continued in Section B.

Seven agents gathered in the entry of a home on tour, one mid-sentence, feedback cards in hand.
Fig. 1The room, on a Best Home On Tour caravan in Glendale. Same audience, same cards — Tout puts a stage and three cameras in front of it.
The Moving PictureRecording this week
Video goes here16 : 9 · talking head

The pitch video is being cut

Two minutes on what a Tout is and who it is for

Fig. 3 — From the producer

Two minutes on why this is worth your Tuesday

No sizzle reel, no drone footage. Just the person running it explaining what a Tout is, who it is for, and what you walk out with — so you can decide before you fill in a single field.

0:00What this actually is
0:35Why we stopped driving the route
1:10What lands in your inbox Thursday
1:45Which listing to bring
Register your listing
Section B — The FormatFive beats, always in the same order
Beat one

The host sets you up

Your name, your brokerage, the area, and one reason the room should sit up — written in advance from your registration.

Nobody introduces themselves badly on our stage.

Beat two

You make the case

The property, the buyer you want, the thing that does not photograph, and the objection you keep hearing. Do not read the MLS description — the room can read.

Long enough to change a mind, short enough to finish.

Beat three

The tough question

One question from the host, aimed at whatever is still fuzzy. What do buyers misunderstand the first time they walk in?

Usually the best forty seconds of footage all week.

Beat four

The room answers

A question, a comment, or an agent saying they might have your buyer. Host moderated, no pile-ons, no open critique from the floor.

The sharper notes arrive later, in writing, privately.

Beat five

Your code fills the screen

In the room and on the wire, while the host sets up the next Touter. It goes to your listing, your details, your phone.

A room full of phones and a scan count you can forward.

Between the beats

The host holds the clock, an operator drives the screen, and the next two presenters are already waiting in the wings. Nothing on this stage is left to chance except what you say.

Classifieds — Buyer WantedRead aloud from the floor, every session

The board opens with the first session

Got a buyer you can't place? Describe them in thirty seconds and we read it out to the room. You do not need a listing, and you do not need to be there.

Post a buyer
What You Leave With

A broker open gives you a bagel and a vague sense that people came. TOUT sends a folder of assets you can forward to a seller without writing an explanation first.

1

The full clip

Your whole segment, three cameras, cut and captioned.

2

A vertical cut

Thirty seconds, 9:16, sized for the feed you actually post to.

3

Feedback report

Every submission from the room, grouped into themes.

4

Buyer matches

Names and numbers of agents who think they have your buyer.

5

Seller proof

One page: date, room, stream views, scans of your code.

6

Your best line

The sentence the room repeated back, pulled out as a graphic.

An agent making a point about a kitchen while three other agents listen.
Fig. 2Making the case, Sun City West. Two minutes, one listing, and the one sentence you want every agent to remember.
Editor's note

Why does this read like a newspaper? Because the caravan is the oldest networking tool in the business and it still outperforms the feed. We are not replacing the room. We are giving it a press run.

The proclamation

Every listing gets feedback. One presentation earns Best Tout.

Not the biggest price. Not the biggest brokerage. The clearest hook, the sharpest buyer story, the answer that made the room laugh and then take notes. Half audience vote, half panel — which is how it stays an award instead of a popularity contest.

The winner gets
A standalone edited clip, out that afternoon
The front page of next week's edition
A seller-facing recognition graphic
First pick of next week's slot
Eligibility for Best Tout of the Month
Section C — The Weekly BillSame segments, same order, every week
Segment 01

Opening Bell

Today’s inventory, areas and themes in ninety seconds. Cold open, no throat-clearing.

Segment 02

Buyer Wanted

Agents describe the buyer they cannot place. The fastest matchmaking in the market.

Segment 03

The Tough Question

One constructive question per listing, asked with a straight face.

Segment 04

Would You Show It?

The room says what would actually get them in the car. Anonymous and useful.

Segment 05

Tout Takes

Thirty-second market observations from whoever is holding the microphone.

Segment 06

Listing Match

Matches found during the show, named on air. This is the scoreboard.

Segment 07

Best Tout

Voting closes live. Winner announced. Everyone stays to watch it.

Every week

Same order

The bill is fixed. The listings change. That is the whole trick.

— 30 —
Section D — On the wire

The room is the studio audience

Agents show up in person. Everyone else watches — remote agents, brokerage teams, buyers' agents, sponsors, and the seller you are doing this for. Three cameras, real audio, lower thirds with the address and the price, and your code on screen while you speak.

Five agents around a kitchen counter writing on yellow feedback cards.
Fig. 4The cards come out. This is the moment the feedback gets written — and the moment somebody decides they might have your buyer.

CAM 1 — HERO

Medium shot, clean background, good light. The angle that becomes your clip, so it is the angle we protect.

CAM 2 — TWO-SHOT

You and the host during the question. The shot that makes it read as a show and not a lecture.

CAM 3 — THE ROOM

Applause, laughter, hands going up. Proof to a seller that a real professional audience was there.

Last call

Old school networking.
New school reach.

Presenting during the pilot costs nothing and you keep every asset. When the call sheet fills, it fills.

Tout My Listing — a Best Home On Tour productionPresenting agents grant permission to record and distribute their segmentVol. I · No. 00
Presenting is free during the pilotLimited seatsRegister your listing