How to prepare
for success.
A tout is a tightly-produced live show — and you're one of the stars. Here's exactly what happens, what to expect on camera, and how to walk in ready to make it count.
Reserve your seat →First, the mindset
A little nervous? Good.
That means it matters.
Touting live is brand new in real estate. Some agents find it a little scary — and that's exactly why it works. It's the easiest way to grow your online presence without producing a thing yourself: you show up, pitch your listing, and we turn the whole day into content that keeps working for you long after.
You could get weeks of exposure for your brand and your listing — you just need to show up ready. And don't worry: you don't have to "perform." We just want you to be you.
What's actually happening
You're on a real production set.
Multiple cameras
A wide shot of the stage and a close-up on you. Look at whoever you're talking to — the cameras find you, you don't chase them.
A mic when it's your moment
You're handed a mic when you step up to pitch or answer a live question — not before. When it's on, talk like you're talking to one agent, not a crowd.
Your slides on screen
Photos of your listing play on the big screen behind you and in the stream. Bring your best shots — they're the backdrop to your pitch.
Streaming live
The whole thing simulcasts on the BHOT socials. Agents and buyers everywhere can watch, react, and reach out in real time.
How your turn goes
From your seat to the stage.
Check in and get set
Grab your feedback cards and the materials to support the other agents on the tout, get a bite to eat or a drink, and get ready. Our crew walks you through the run of show.
Watch a few pitches
See how it flows before your turn — and give your best property and pricing feedback on the cards, before and after each tout. Do a great job here; at the end of each tout the cards are collected for that agent.
Take the stage
Your photos come up on screen. You get a few focused minutes to tell the story of your listing to the room and the stream.
Feedback & Q&A
Keep the feedback coming, and jump in on Q&A — between pitches we may call you back up to answer a live question from the online audience. Quick, fun, and great on camera.
Have a good time
That’s the whole point. Show up as yourself, support the room, and enjoy the show — you’ll leave with feedback, content, and new connections.
The audience talks back.
People watching online drop questions in the comments. Between pitches, we'll pull the good ones and call on you to answer — live. It's interactive, it's fun, and it's one more moment where potential buyers and sellers everywhere get to see you in your element.
After the show
One tout. Endless content.
We chop the day into clips — your pitch, your best line, the audience moment — and roll it out across the BHOT socials with you and your listing front and center. The more lead time you give us, the more we can plan and produce — one great tout can turn into weeks of exposure.
Walk in ready
Your prep checklist.
Send your best photos ahead
High-res listing shots are your backdrop on screen and in the stream. Send them in early if you have them.
Know your three points
The story, the standout feature, and the price story. Keep it tight and confident.
Dress for camera
Solid colors read best on screen. Look how you’d want a future client to see you.
We’ll set everything up
We build your contact card and QR so viewers can pull up your listing and save your info or set up a showing on the spot.
Bring your good feedback
You’ll weigh in on other listings on the tout cards. We need your honest, useful notes — it’s a two-way room.
Be yourself
Yes, there will be cameras on you — just forget about them. The energy is friendly and the crew has your back the whole way.
Rather narrate a walkthrough?
You have to be in the room to take the stage — but you can bring or send a walkthrough video of your listing and narrate it live if you'd like. Either way, plan for a 5–7 minute pitch.
Ready when you are.
Seats are limited and touts fill fast. Reserve yours and we'll send everything you need before the show.
Reserve your seat →